Apart from using the script method as stated in the instruction page in control panel, if you would like to play the VOD-Pull video on different player, you may refer to the direct playing URL as following:
(resource id is the numeric number of the "CDN Reference" which shows in the details page):
For RTMP player (JW, FLOW)
http://video.worldcdn.net/[resource id]/_definst_/[resource id]/sample.mp4.smil
For Apple devices
http://video.worldcdn.net/[resource id]/_definst_/[resource id]/sample.mp4.m3u8
For Adobe HTTP Dynamic Streaming
http://video.worldcdn.net/[resource id]/_definst_/[resource id]/sample.mp4.f4m
For Microsoft Smooth Streaming
http://video.worldcdn.net/[resource id]/_definst_/[resource id]/sample.mp4.ism
